Adia Sowho was the Head of Digital Media and Director of Digital Business at Etisalat Nigeria. She started her career as an engineer with United States Cellular, a CDMA operator in the US. She obtained her MBA from the Kellogg School of Management. After a stint at Deloitte Consulting, she returned home to Nigeria. Adia’s story is one that resonates with Nigerians who have spent a long time abroad and have returned home.