Joe Ravitch in 2022 said that European Sports teams could double in value in 5 years. Many on the continent sneered...

Personally, I agree with him, but the question I have is how can we get there. If the model in Europe is now Mature and no longer in a growth stage what needs to happen.

If ticketing is yield management, media rights are flat and sponsorship is 6% CAGR at best then maybe a different approach is needed?