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Episode 31: The Database: How Addressable Advertising is Personalizing the TV Experience
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women. Our conversation includes Kelly Abcarian, general manager for Nielsen’s Advanced Video Advertising Group, Jessica Hindlian, SVP in Nielsen’s Advanced Video Advertising Group, and Tracey Scheppach, CEO and Co-Founder of Matter More Media.
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By NielsenThis special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women. Our conversation includes Kelly Abcarian, general manager for Nielsen’s Advanced Video Advertising Group, Jessica Hindlian, SVP in Nielsen’s Advanced Video Advertising Group, and Tracey Scheppach, CEO and Co-Founder of Matter More Media.