This is a conversation with Michael Doneff, the CMO of ThinkFoodGroup. Michael has worked in the luxury space for more than 25 years, from the launch of the Michelin Guide in the US to CMO roles at Viceroy Hotel Group and Canyon Ranch before landing his current role. ThinkFoodGroup is the restaurant group started by Jose Andres including concepts like Minibar, Beefsteak, Bazaar and many others. Enjoy!

This is the first of a series of interviews recorded at the Restaurant Technology Summit, hosted by CohnReznick in DC.