One of the 5-part series of podcasts connected to our 2016 Trends Summer Reader publication. This episode discusses how brands can get more out of their digital proprieties by using an iterative design philosophy. Senior Director of the Development Department, Bruce Williams, and thunder::tech President, Jason Therrien, talk about commonsense ways in which companies can avoid the typical build/bust cycle. That is, getting out of the habit of building a website, ignoring it until it becomes obsolete, tearing it down and starting all over. Instead, plan on building a website that can easily be edited and tweaked over time to end up with a better functioning site developed with a smaller investment.