Why do company values matter? Why do so many companies write mission statements? What is company culture and why is it important? On this episode, Kenny Rawlins sits down with Nancy Tobler, PhD and MLM.com Editor-in-chief, to answer these questions and continue our conversation about what makes a company a great place to work.

Corporate culture is more important than you think! Direct sales companies spend a lot of time thinking about how their culture impacts the distributors in their sales force. But the values you espouse and promote are just as important for the corporate employees who keep the lights on back at headquarters.

Listen in to hear Nancy’s insights into how a company’s expressed values shape the behavior of the individuals it employs and vice versa—the ways that employee behaviors shape company values!