In the season finale of Business and Society, recorded live at the University of Michigan MaizeXBlue Conference, host Jeff Karoub sits down with a panel of experts to discuss the changing media landscape. Sarah Zimmerman, Lecturer of Business Communication at Michigan Ross and professors Yanna Krupnikov and John Barry Ryan from the College of Literature, Science, and Arts give their insights on the fragmentation of traditional mainstream media, the rise and evolving role of influencers, and the ways they expect the media landscape to continue to change in the coming years. 

To learn more about the hosts, participants, resources, and research discussed in this episode, check out a full-length article for this episode at https://michiganross.umich.edu/news/podcasts/business-society. 

• Host: Jeff Karoub
• Guests: Professors Sarah Zimmerman, Yanna Krupnikov, and John Barry Ryan
• Executive Producers: JT Godfrey and Jeff Karoub
• Audio Engineer: Jonah Brockman
• Editorial Production: Mads Henke

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