Software Defined Talk

Episode 311: The Enterprise #devrel Path-to-Profit Pincer Movement


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This week, Coté and Matt Ray finally nail the secrets of enterprise devrel. You won’t want to miss this one! Also: Coté gives up on streaming PowerPoint and IT survey show that it’s time to ask for a raise.

Mood board:

  • Free glowsticks for leadgenning yourself.
  • Our tragic doppleganger.
  • DevRel secrets.
  • If you open a terminal you win streaming.
  • Memes are serverless.
  • You gotta spend money to lose money.
  • All about the pincher.
  • Rundown
    • Cloud Native Integration Platform TriggerMesh Receives Strategic Funding from Cisco Investments, Existing Investors.
      • Cisco leads $5M round for multicloud application integration startup TriggerMesh.
      • Checking in on Matt’s devrel notes.
      • Twitter is shutting down Fleets on August 3, citing low usage.
      • Labor shortages in IT, but growing IT budgets.
      • Microsoft is giving employees a $1,500 pandemic bonus
      • Biden is preparing an executive order targeting noncompete clauses for workers.
      • Relevant to your interests
        • Oi! Our British Airways data breach compo sueball is still going, shouts rival law firm
        • Stamps.com Agrees to Thoma Bravo Buyout in $6.6 Billion Deal
        • CentOS Stream: 'I was slow on the uptake, but I get what they are doing now,' says Rocky Linux founder
        • Experts analyzed Andy Jassy's first memo to Amazon employees as CEO
        • Microsoft Agrees to Acquire Cybersecurity Company RiskIQ for >$500 million
        • Microsoft to acquire cybersecurity startup RiskIQ; reports peg deal at more than $500M
        • @vladtenev (CEO of @RobinHoodApp) is now following @profgalloway
        • The Future IBM We Will Probably Never See
        • Q3 IPO cycle starts strong with Couchbase pricing and Kaltura relisting
        • Report: Broadcom in talks to buy SAS for as much as $20B
        • Broadcom No Longer in Talks to Buy SAS Institute, Sources Say
        • Probably Wrong Flowchart, this time on AWS database services!
        • Concern trolls and power grabs: Inside Big Tech’s angry, geeky, often petty war for your privacy
        • Person advises Principal AWS engineer not to build AWS on AWS, because a16z’s cloud repatriation piece said it’s too expensive at scale.
        • The Windows 365 Cloud PC
        • SonicWall warns of ‘imminent ransomware campaign’ targeting its EOL equipment
        • Analyzing the Legal Implications of GitHub Copilot
        • Kelsey Hightower changing Roles
        • Nonsense
          • Spike in “Chain Gang” Destructive Attacks on ATMs
          • Tesla finally releases Full Self-Driving Beta v9
          • Netflix to offer Video Games
          • Sponsors
            • strongDM — Manage and audit remote access to infrastructure. Start your free 14-day trial today at strongdm.com/SDT
            • CBT Nuggets — Training available for IT Pros anytime, anywhere. Start your 7-day Free Trial today at cbtnuggets.com/sdt
            • Conferences
              • RabbitMQ Summit, July 13-14
              • Carolina VMUG, July 22 - Coté gives DevOps metrics talk.
              • THAT Conference, July 26-29
              • SpringOne, Sep 1-2
              • SDT news & hype
                • Join us in Slack.
                • Send your postal address to [email protected] and we will send you free laptop stickers!
                • Follow us on Twitch, Twitter, Instagram and LinkedIn.
                • Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
                • Use the code SDT to get $20 off Coté’s book, Digital WTF, so $5 total.
                • Become a sponsor of Software Defined Talk!
                • Recommendations
                  • Matt: McGruff's SMART KIDS Album
                  • Coté: Cumin Beef, from FuLu Mandarijn.
                  • Sponsored By:

                    • strongDM: Manage and audit remote access to infrastructure. Start your free 14-day trial today at: strongdm.com/SDT.
                    • CBT Nuggets: Training available for IT Pros anytime, anywhere. Start learning today at cbtnuggets.com/sdt.
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