Becoming Your Best | The Principles of Highly Successful Leaders

Episode 312 - Stop Selling with Brandon Steiner


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Brandon Steiner received his first lesson in entrepreneurship when he was 12; it was free and given by his own mother. He was after a prize of a candy bars box for whoever opened up the most accounts on a paper route. After days of not getting any new clients and seeing him devastated by his repeated failure, his mother gave him a piece of advice he would carry his entire life and make part of his core values as an entrepreneur.  

 

"Stop selling; you can't expect people to just buy a product from you. Differentiate yourself, be a solution-oriented salesperson. You have to solve, you have to serve, stop selling." 

 

Brandon Steiner is the Founder and President of The Steiner Agency and CollectibleXchange, Motivational and Inspirational Speaker, and Author. Brandon has spoken to world-class organizations such as the New York Yankees, BMW North America, Nike, and Live Nation, to name a few. He is the author of "Living on Purpose: Stories, About Faith, Fortune, and Fitness that Will Lead You to an Extraordinary Life," "The Business Playbook: Leadership Lessons from the World of Sports," and "You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire." 

 

Today, in Brandon's second appearance on the show, we decided to divide our episode into two halves. In the first half, we talk about entrepreneurship, and in the second, about parenting. We delve into the three stages of entrepreneurship and why mastering them is crucial, and Brandon kindly shared bits of his past and how he became a successful entrepreneur. We also talk about parenting, what are parents' most common mistakes, and how we can help our kids by "loving them a little less." 

 

Tune in to Episode 312  and learn about Brandon's secrets to being a successful entrepreneur and inspiring parent.  

 

Some Questions I Ask: 

Where would you start with entrepreneurship? What do you think every entrepreneur should have? (6:53) 

Parenting is one of the most exciting, rewarding, challenging roles a person can have. Could you share some insight on what parents should do and avoid doing? (20:19) 

 

In This Episode, You Will Learn: 

About Brandon's journey in entrepreneurship (2:53)

Brandon's first lesson in entrepreneurship: stop selling (11:23)

It's when we have our back against the wall that growth happens (15:57)

The three stages of entrepreneurship (16:31)

"Loving our kids a little less." Brandon's thoughts on parenting (20:42)

 

Resources: 

CollectibleXchange website 

Book: Brandon Steiner - Living on Purpose

Book: Brandon Steiner - You Gotta Have Balls

Book: Brandon Steiner - The Business Playbook 

 

Connect with Brandon: 

LinkedIn 

 

Becoming Your Best Resources:

Becoming Your Best Website


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Becoming Your Best | The Principles of Highly Successful LeadersBy Steve Shallenberger: Successful Entrepreneur, Motivational Speaker, and Bestselling Author | Rob Shallenberger: Former Fighter Pilot, Author, Executive Coach, and Corporate Trainer

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