Sales is about to undergo the largest transformation in our lifetime, and your success depends on how you go digital. It’s the same transformation marketing went through about seven years ago. Listen in as Cate Gutowski, Corporate Commercial General Manager at GE Corporate, outlines changes you can make now to enable the field to drive growth and serve their customers with speed.

Guest: Cate Gutowski (@CRGutowski)
Hosts: Tim Clarke (@timxclarke), Jill Rowley (@jill_rowley)

Related resources:

• McKinsey: Is Your Sales Organization Ready for the Digital Revolution? http://sforce.co/2m8Olzl