...With Less Work

Over the last few weeks, we have talked at length about how important content is, which types of content you should focus on, and more.  

This week, we are showing you 4 ways that can maximize your content and have it effectively distributed to your audience:  

1. Repurpose Content: Take that 3-minute video you just created and cut it down into small bite-sized clips that can be used across various channels like YouTube or Connected TV ads. Take your written content and pull out quotes to share on your social channels or turn a blog series into an ebook.  

2. Share Your Blog: Don't just post your blog on your website, share it as a long-form post on LinkedIn or Reddit. Create a partnership with another organization that you can post your blog on their website and they can post one on yours.  

3. Understand Your Audience: You know your audience best! You know where they spend their time and the types of content they consume. Make sure your distribution plan accounts for this.   

4. Have Your Team Share: Your employees are proud of where they work. Give them an opportunity to share the content they helped create with their friends, family, and clients.

Watch the video version of this podcast: https://youtu.be/erIi6EOzYCU

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