Leading with Genuine Care

Episode 32: Do Good: One Executive's Two-Word Mission to Make Business Better


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Sometimes, the best way to find yourself is to leave it all behind—and that's exactly what this week's donothing podcast guest, Cyd Crouse, did after a decade as rising corporate tech executive and board member.

After traveling the world, Cyd discovered a deeper sense of purpose, and a direction towards a more positive career path. She returned to the U.S., reignited her career at companies like Gaiam and Whole Foods Market, launched Meditation Studio, a top-ranked mindfulness app, and now serves as the CMO of Interaxon, the makers of the Muse headband.

Raised in rural Nebraska and a technologist by training, Cyd believes that bringing meditation to the masses can change the world. She has focused her career on working for companies that do good.

Cyd is committed to conscious commerce and strongly believes that the most sustainable way to do good is via ethical commerce.

Download the Meditation Studio App
  • Meditation Studio for iOs
  • Meditation Studio for Android
Connect With Meditation Studio
  • Facebook
  • Twitter
  • Instagram
Connect With Muse
  • Website
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
Connect with Cyd Crouse
  • Twitter
  • LinkedIn
Other Resources
  • Devotions: the Selected Poems of Mary Oliver by Mary Oliver
  • The Give Back Yoga Foundation Cyd Crouse supports this Boulder-based nonprofit that "funds research-based, clinically tested yoga programs for marginalized populations."
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Leading with Genuine CareBy Rob Dube