Augmented reality (AR), virtual reality (VR), mixed reality (MR) — how many terms do we need to describe immersive mobile experiences? Just one, really: extended reality (XR).
This umbrella term is meant to cover, well, everything as it relates to the spectrum of real and virtual environments. While it hasn’t been around long, it looks like XR (the term and technology) is here to stay. And its future looks bright; Head of XR Hugo Swart thinks “there’s going to be nothing more impactful than XR into our lives.”
In the first of two episodes on the subject of XR, our team of experts discusses the differences between AR, VR, MR and XR. They also provide a behind-the-scenes look at Qualcomm’s four-pillar strategy for XR, everything from our silicon to partnerships.