Tower After Hours Digital Marketing Podcast, Episode 32: Hilltop Moisture

In this episode, Alyssa, Kate, Tim, and Amanda discuss the birth of the Philadelphia Flyers mascot, Gritty, the pros and cons of an open office layout (they'll surprise you!), and the intense hiring process that Amazon swears by. We also dive into the latest SodaStream ad and the start of the new "soda war." Intrigued? Listen in! You won't want to miss this.

What We Talked About:

- https://www.adweek.com/creativity/how-the-flyers-created-gritty-the-internets-most-beloved-mascot/

- http://freakonomics.com/podcast/open-offices/

- https://www.linkedin.com/pulse/peek-inside-amazons-expansion-playbook-send-george-anders/

- https://www.marketingdive.com/news/sodastream-mimics-iconic-coke-ad-while-stressing-plastic-pollution-problem/542179/

- SodaStream Ad: https://youtu.be/Tejd7ntLGeE

- Coca-Cola Ad: https://youtu.be/1VM2eLhvsSM