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John Jantsch of Duct Tape Marketing is a certifiable genius. He is a marketing genius and a rockstar in the marketing community. He has recently published a new book, SEO for Growth, about Search Engine Optimization (SEO) and how it affects the growth of your business. In this episode, John and John discuss the need for a fresh new way of looking at the concept of SEO and how to best take advantage of it to grow your business to new heights. Tune in for all the information you need about SEO, and more!
Key Takeaways:
[:17] John introduces his guest for this episode — John Jantsch.
[:57] John Jantsch is trying to get people to rewire their brains a little when it comes to SEO. He explains more.
[3:15] The days of the Yellow Pages and pretty ads that spoke to people are gone. Google is just trying to deliver relevant content to its users!
[5:25] John Jantsch's new book has 10 pages of testimonials at the very beginning! What was his thinking behind that?
[7:32] How do we need to rewire our brains, whether it’s related to selling a product nobody has heard of, or appearing on the first page of search engine results?
[12:16] There are a few questions you need to answer when it comes to building your website: Who exactly are you trying to attract? What do you want them to do when they get to your website? What's the biggest problem that they have?
[14:00] John Jantsch ends each chapter with an expert to watch in that strategy. What was his thinking behind that?
[19:00] One of the biggest contributing factors to SEO is backlinks — The best form of link building today is networking.
[21:01] How do we have to think about things as they relate to SEO? John Jantsch explains with the example of the tax blueprint.
[28:32] One of John Pollock's frustrations with the info-marketing world is everybody will teach you how to do something, but nobody does anything. How does John Jantsch deal with that?
[31:00] Pure traffic to a website is not the objective — relevant traffic is!
[32:34] John Pollock encourages you to follow the experts in John Jantsch's book like a sycophant!
[33:33] After learning about what the experts are doing, if all you want to do is to get someone else to handle it for you, what do you do?
[36:21] Is there any certification program in the SEO world that eliminates the need to ask the right questions?
[38:40] John Jantsch knew when he wrote the book that some business could spring from it.
[40:57] John Jantsch's company has created a really robust audit to help you identify the issues in your online presence, and produce a roadmap for what your priority fixes are, and recommendations for ramping up your marketing. Check out the link to the Total Online Presence Audit for more information.
[45:20] Buy John Jantsch's books SEO for Growth, and Duct Tape Marketing — they're great resources for you to have!
Mentioned in This Episode:
Financial Gravity
The Financial Gravity Podcast with John Pollock
SEO for Growth, by John Jantsch
The Financial Gravity Podcast with John Pollock, Episode 31: Abundance 360 - Looking to the Future
Search Engine Journal
Search Engine Watch
SEO for Growth
Duct Tape Marketing
Duct Tape Marketing, by John Jantsch
John Jantsch of Duct Tape Marketing is a certifiable genius. He is a marketing genius and a rockstar in the marketing community. He has recently published a new book, SEO for Growth, about Search Engine Optimization (SEO) and how it affects the growth of your business. In this episode, John and John discuss the need for a fresh new way of looking at the concept of SEO and how to best take advantage of it to grow your business to new heights. Tune in for all the information you need about SEO, and more!
Key Takeaways:
[:17] John introduces his guest for this episode — John Jantsch.
[:57] John Jantsch is trying to get people to rewire their brains a little when it comes to SEO. He explains more.
[3:15] The days of the Yellow Pages and pretty ads that spoke to people are gone. Google is just trying to deliver relevant content to its users!
[5:25] John Jantsch's new book has 10 pages of testimonials at the very beginning! What was his thinking behind that?
[7:32] How do we need to rewire our brains, whether it’s related to selling a product nobody has heard of, or appearing on the first page of search engine results?
[12:16] There are a few questions you need to answer when it comes to building your website: Who exactly are you trying to attract? What do you want them to do when they get to your website? What's the biggest problem that they have?
[14:00] John Jantsch ends each chapter with an expert to watch in that strategy. What was his thinking behind that?
[19:00] One of the biggest contributing factors to SEO is backlinks — The best form of link building today is networking.
[21:01] How do we have to think about things as they relate to SEO? John Jantsch explains with the example of the tax blueprint.
[28:32] One of John Pollock's frustrations with the info-marketing world is everybody will teach you how to do something, but nobody does anything. How does John Jantsch deal with that?
[31:00] Pure traffic to a website is not the objective — relevant traffic is!
[32:34] John Pollock encourages you to follow the experts in John Jantsch's book like a sycophant!
[33:33] After learning about what the experts are doing, if all you want to do is to get someone else to handle it for you, what do you do?
[36:21] Is there any certification program in the SEO world that eliminates the need to ask the right questions?
[38:40] John Jantsch knew when he wrote the book that some business could spring from it.
[40:57] John Jantsch's company has created a really robust audit to help you identify the issues in your online presence, and produce a roadmap for what your priority fixes are, and recommendations for ramping up your marketing. Check out the link to the Total Online Presence Audit for more information.
[45:20] Buy John Jantsch's books SEO for Growth, and Duct Tape Marketing — they're great resources for you to have!
Mentioned in This Episode:
Financial Gravity
The Financial Gravity Podcast with John Pollock
SEO for Growth, by John Jantsch
The Financial Gravity Podcast with John Pollock, Episode 31: Abundance 360 - Looking to the Future
Search Engine Journal
Search Engine Watch
SEO for Growth
Duct Tape Marketing
Duct Tape Marketing, by John Jantsch