In a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing. What?! More people are consuming content than ever before.

Are you one of them? If you are measuring your results, are you using the right metrics?

In this episode, Chris Casale and Ryan Smith discuss different methods for measuring your content marketing and which metrics are best for each stage of the marketing funnel.

· If you're not taking the time to measure it, how do you know if you're producing the right content?

· How do you know if you're reaching your audience?

· How do you know if you're achieving your goals?

Make sure your metrics are aligned with your goals.

Btw, brand awareness alone is not a goal…it’s an objective (we'll explain). However, there are metrics you can use to measure brand awareness effectiveness.

When you go to evaluate your content marketing performance, ask yourself these 3 questions:

1. Are people consuming your content?

2. Are they sharing your content?

3. Does your content lead to conversions (i.e. Leads)?