I received a store grand opening postcard from Premier Pet Supply. (Yes, snail mail got my attention.) I was intrigued and came to learn that Mike Palmer represented the second generation of this fast-growing pet supply store operator. In this episode Mike talks about his involvement in the business from a young age and how he remains as fired up about the opportunity as when he was a teenager. Premier Pet Supply is billed as “the place pets love.” I think you’ll love how Mike Palmer leads a family-run business to outrageous customer service excellence on this episode of GENeration EXcellence.