On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.

Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV

<p>In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.</p>

Business

In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.

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Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV

Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV