In this episode of the Dadsigner podcast, Alex Holt, the creative director and owner of CRTR Studio joins me. We discuss Alex's journey from a full-time job to launching his own brand design studio, the challenges of parenting, and the dynamics of neighborhood life.

Alex shares insights into his creative process, the importance of brand stewardship, and highlights a successful project that showcases his studio's innovative approach to brand design.

In this conversation, Alex shares his journey of navigating job loss while being a father. He discusses the importance of honesty with his children during this challenging time and reflects on how this experience reshaped his identity and priorities. Alex emphasizes the significance of being present in his children's lives and the lessons learned about balancing work and family. He also shares insights on parenting successes and failures, highlighting the importance of allowing children to choose their passions.

To find Alex online visit crtrstudio.com

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