Not your typical Get A Grip On Lighting podcast, but you’re going to want to hear this one anyway. You can sell light bulbs over the counter, but if you want those big retrofit contracts, sometimes your customer needs financing. That’s where Ross comes in. With an LED upgrade, he can arrange it so that your customer saves money and you make money. Everybody wins. Ross is excited and enthusiastic to play a role in transforming the energy efficiency industry, which has been frustrated with "lack of budget" issues, long sales cycles, and low close rates due to the upfront project cost. His expertise in commercial financing along with his deep understanding of the energy efficiency and renewable energy industries provides a "high-value low-brain damage" funding program to remove the upfront cost, and deliver immediate cash-flow positive results for the customer!