New research from the ESRI and Ireland's Department of Finance warns that AI could displace close to 200,000 Irish jobs – nearly 7% of the workforce – in the short to medium term. But according to Ian Dodson, the answer isn't panic; it's upskilling. The co-founder of the Digital Marketing Institute, which trained over 75,000 professionals before being acquired by BPP Education Group, Dodson is now applying that same playbook to AI with AICertified – a university-accredited, industry-validated standard for professional AI competence. Backed by €1m from Oyster Capital and Enterprise Ireland, he joins us to explain why those who invest in AI literacy today will be the ones who thrive tomorrow.

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