Carson McDaniel, President of Marble Capital, discusses that decision making is a BIG part of the leadership role. There are many components to the process and dynamics of moving an organization. Delegation, values communication, building culture, and setting goals are some of the pieces of the leader needs to consider.

The Coles share how that by being diligent to encourage positive online reviews by their residents saved their community. Over 100 residents stated that they were renewing their leasing in part to the Apartment Life program and the Coles! They describe their process of moving the dial on online ratings.