On this week's episode, Chris has a conversation with A.J. Vitiello (Producer for Drew Binksy). From the origins of his role with Drew (thanks to Instagram) to YouTube tips and insights, Vitiello discusses what it's like to work as a content creator in the creator economy (YouTube specific). Key Highlights

• How global travel and Instagram led to his role with Drew
• Why there is more to a YouTube Hook than the first three-seconds
• A deeper dive into the creator economy
• What it's like to travel the globe (and manage a team of editors)

Hot Topic for This Week's Episode: Working for a Global Content Creator and YouTube Best Practices

And of course, learn why A.J. socials on this week's episode of Why I Social!

Lexi's Links:

• LinkedIn
• Drew Binksy (YouTube)
• Videos Mentioned
  • He Hasn't Slept Since 1962

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