After spending a few years in Nashville working in the music industry, Benji Peck opened the doors of Peck & Company. Since then, Benji and his team have been crafting thoughtful brands and identities for their clients. In this episode we speak with Benji about the branding and logo design he created for The 404 Hotel & Kitchen, a boutique hideout for travelers looking for a tailored stay in town or a unique dining experience.