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Episode 33: Book 1 Secret #7
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #7: Follow-Up Funnels
In our last episode, we covered the 7 Phases of a Funnel. In the 3rd phase, we qualify subscribers, which means that the people that landed on your page gave you their email. Between the 4th to 6th phase, you nurture your subscribers and keep building relationships with your email list, so that they can ascend the value ladder. This chapter will show you how Russell Brunson and many other internet marketers have generated well over 6 figures a month just by doing 1 thing right. And that thing, is called follow-up funnels.
Imagine at every level of your value ladder, you have diagrams of your funnels. As soon as people give you their emails, you have an arrow pointing down to a sequence of emails. Let’s call these Soap Follow-up Funnels. At the end of the sequence of emails, a percentage of customers will ascend the value ladder and give you their email one more time. There is another arrow that takes them down to another sequence of Soap Follow-up Funnels. And a percentage of them will ascend the value ladder again.
From the top of the value ladder, imagine there is a sequence of emails raining down on your subscribers. These are called Seinfeld Messages. I understand if it’s hard to image the whole image, but you can get your free PDF doodles and diagrams at DotComSecrets.com/resources under “Additional Resources”. I am referring to Figure 7.2.
Before I explain what these email sequences do, let’s touch on the concept of traffic. We will dive deep in Book 3 of this series, but for today, let’s look at the 3 types of traffic.
Five-email Soap Opera Sequence:
Email #1: Set the stage.
Email #2: Open with high drama.
Email #3: Open with your epiphany moment.
Email #4: Mention the Hidden Benefits.
Email #5: Urgency and a strong CTA.
The goal of Soap Opera Sequences is to push your customers into the next funnel. If this is your only funnel, we will push them into the Daily Seinfeld Email list.
If you’ve watched Seinfeld, it’s basically just a show about nothing, but they entertain millions while doing just that. That’s what you can do in your Daily Seinfeld emails as well. You don’t have to write essays; nobody has the time to read those nowadays. Generally, there are 3 types:
So that’s it for Secret #7: Follow-Up Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
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By Tyler JordanDisclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #7: Follow-Up Funnels
In our last episode, we covered the 7 Phases of a Funnel. In the 3rd phase, we qualify subscribers, which means that the people that landed on your page gave you their email. Between the 4th to 6th phase, you nurture your subscribers and keep building relationships with your email list, so that they can ascend the value ladder. This chapter will show you how Russell Brunson and many other internet marketers have generated well over 6 figures a month just by doing 1 thing right. And that thing, is called follow-up funnels.
Imagine at every level of your value ladder, you have diagrams of your funnels. As soon as people give you their emails, you have an arrow pointing down to a sequence of emails. Let’s call these Soap Follow-up Funnels. At the end of the sequence of emails, a percentage of customers will ascend the value ladder and give you their email one more time. There is another arrow that takes them down to another sequence of Soap Follow-up Funnels. And a percentage of them will ascend the value ladder again.
From the top of the value ladder, imagine there is a sequence of emails raining down on your subscribers. These are called Seinfeld Messages. I understand if it’s hard to image the whole image, but you can get your free PDF doodles and diagrams at DotComSecrets.com/resources under “Additional Resources”. I am referring to Figure 7.2.
Before I explain what these email sequences do, let’s touch on the concept of traffic. We will dive deep in Book 3 of this series, but for today, let’s look at the 3 types of traffic.
Five-email Soap Opera Sequence:
Email #1: Set the stage.
Email #2: Open with high drama.
Email #3: Open with your epiphany moment.
Email #4: Mention the Hidden Benefits.
Email #5: Urgency and a strong CTA.
The goal of Soap Opera Sequences is to push your customers into the next funnel. If this is your only funnel, we will push them into the Daily Seinfeld Email list.
If you’ve watched Seinfeld, it’s basically just a show about nothing, but they entertain millions while doing just that. That’s what you can do in your Daily Seinfeld emails as well. You don’t have to write essays; nobody has the time to read those nowadays. Generally, there are 3 types:
So that’s it for Secret #7: Follow-Up Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com