Behind the Franchise

Episode 33: Building Confidence and Community with Jami Stigliano


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In this episode, host Paul Ehlinger sits down with Jami Stigliano, founder and CEO of DivaDance. Jami shares her journey from coaching dance teams in Austin to creating a national dance franchise built around confidence and community. She opens up about rebuilding her system, embracing EOS, and learning to delegate as her company scales — all while balancing motherhood, marriage, and massive brand growth.

Listeners will hear:

  • How Jami turned her passion for dance into a purpose-driven franchise brand.
  • Why EOS and the right leadership team have transformed her ability to scale sustainably.
  • The mindset shifts behind letting go of control and focusing on high-impact work.
  • How she’s using franchise marketing tools and digital systems to strengthen brand consistency and visibility across locations.
  • Insights into AI workflow optimization, AI for marketing strategy, and the evolving role of tech in empowering franchisees.
  • The story behind finally securing the coveted divadance.com domain after ten years — and what that milestone symbolizes for her brand.

🎧 A must-listen if you’re passionate about franchise marketing, scaling with heart, and how today’s tech — from AI to automation — can simplify operations and amplify your brand story.

#BehindTheFranchise #DivaDance #FranchiseGrowth #FranchiseMarketingTools #WomenInFranchising #Entrepreneurship #ScalingSmart

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Behind the FranchiseBy Paul Ehlinger

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