Is your enrollment shop "data driven?" Are you primarily (or maybe even solely) assessing recruitment and marketing outcomes using first source attribution? If the answer is yes to both of these questions, you really need to listen to this episode of The Weightlist.

Brock Tibert, Lecturer at Boston University's Questrom School of Business and all around Higher Ed data thought leader joins Thom and Brad to discuss practical ways enrollment leaders can be agile in the era of data. The growing field of Enrollment Science, a term Tibert coined, applies a fascinating range of sound data science principles to the modern challenges of higher ed enrollment.