We often explain failed change as resistance. But many futures do not fail because people oppose them . They fail because they quietly ask too much.

In this episode of the Quiet Future, we explore friction - the invisible effort required to turn good intentions in everyday behaviour. Drawing on behavioural science and futures literacy, this episode reframes resistance as fatigue, and examines where friction hides in ordinary workplace change.

This episode is for anyone working with:

• leadership
• strategy
• organisational change
• sustainability
• learning and foresight.

The futures that last are usually the ones that ask the least, most consistently.