Dr. Todd Rowland, Executive Director at HealthLINC HIE, provides an overview of how HIE can help community based physicians. Dr. Rowland addresses the importance of office managers in HIE adoption and tactics to increase adoption of EMR and HIE technologies by rural healthcare providers. Listen to this podcast to learn ways to use data standards to enhance revenue cycles and how to obtain optimal use of federal dollars to obtain meaningful use of EMR and HIE technologies. Dr. Rowland also provides his insight on ingredients to ensure that technology helps providers improve direct patient care and investments that should be made by the private and public sector to ensure that this more widespread. This interview was conducted by Dr. Jack Varga, Physician Informaticist, Veterans Health Administration.