In this episode of the Build Hatch Podcast, we get a lesson on marketing your business like a pro with Amanda from Sea Salt Marketing.

 

In this episode we talk about:

• Amanda grew up in the small coastal town of Point Lonsdale Victoria, and her experience of the fresh air and classic beach-side childhood growing up.
• During school, Amanda always aspired to work in business and wanted to study a Bachelor of Business Marketing at University.
• She started her marketing career in a traditional corporate organisation before stepping out on her own starting ‘Sea Salt Marketing’.
• As her business grew, she found a niche in marketing for builders, and more than half of her clients are in the building and construction industry.
• Not all of Amanda’s clients are personally active on Social Media, so she spends the extra time required to teach her clients about the world of Instagram and Facebook.
• Amanda says, social media opens up a whole new channel to meet people in a real and authentic way.
• The role of digital marketing and how it can be used to nurture existing word of mouth referrals. 
• Traditional marketing vs digital marketing, including cost per lead.
• Amanda’s process of ‘gearing-up’ Sea Salt Marketing to share the load of your marketing strategy.
• It all starts with you knowing about your ideal client and planning a strategy to meet them where they are online.
• Amanda’s tips for ensuring your marketing dollar is reaching a specific clientele.
• Amanda’s advice for which social media platform you need to be on. Look for the best option for your business and your target audience.
• The role of Google in a digital marketing plan.
• SEO and Google vs social media marketing.
• How to transform FAQs into Educational marketing using Blogs and Newsletters.
• The goals of Sea Salt Marketing when working together with builders to promote their business, no matter what their size.
• Amanda talks about the returns possible when marketing.
• Amanda’s favourite marketing success story.
• The importance of showing clients key measurables on their return and marketing spend.
• Amanda’s checklist for marketing your building business. 

Sit back and enjoy this helpful interview with Amanda from Sea Salt Marketing.

Links:

Sea Salt Marketing

Follow @seasaltmarketing on Instagram

 

Build Hatch