You probably know Joel Rubinson as one of the great independent thinkers in marketing and market research. His ideas on digital data and attribution, in particular, helped shape my own thinking long before we met.

But do you know the Joel Rubinson who:

• Sings and plays harmonica and guitar in bands on the side?
• Threw a mean fastball as a pitcher for NYU?
• Ran his own sabermetric analyses long before Bill James and Moneyball?

With characteristic wit, Joel shares those experiences along with his take on the power of good marketing strategy+targeting and how he spent the pandemic hitting the books. Stick around to the end for his joke about economists!

While Joel has already contributed so much to the profession, the data say his best work is ahead of him. 

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