In Episode 33 of 'The Maker & The Mix', Caleb and Jeff delve into the essential principles of Authenticity and Consistency in the world of Craft Concrete. Recorded just after Thanksgiving, amidst the successful completion of a full GFRC workshop for a real client, this episode offers a grounded, expert perspective on the concrete crafting process.

Caleb, coming from a significant family gathering, joins Jeff to discuss the recent workshop where students tackled a practical project for a coffee shop, learning to create 160 square feet of concrete in just two days. This experience underscores our philosophy that true expertise in Craft Concrete extends far beyond the confines of a workshop.

As we gear up for our next full workshop in December, where students will take on a fireplace surround project, we reiterate the value of real-world experience coupled with quality education. Our workshops are comprehensive, covering everything from on-site templating to installation, and delving into the nuances of marketing, sales, and pricing. We believe in teaching skills that forge strong industry relationships and drive business success.

At CCI, we recognize that the journey to mastery in Craft Concrete can’t be rushed. A 5-day workshop, valuable as it is, marks only the beginning. Continuous learning and support are key, which is why we commit to long-term guidance from both Caleb and Jeff.

We also explore the role of free training and product demos, discussing their importance as starting points for newcomers to the field. Authenticity and Consistency aren't just the themes of this episode; they are the cornerstones of our approach to teaching and practicing Craft Concrete. Tune in to gain insights from seasoned experts who are deeply committed to nurturing your growth and success in this craft.

To learn more about our workshops and approach, explore our website at Concrete Countertop Institute.