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One of the most difficult parts of starting a new business is successfully executing on the idea. So today Dr. Michael Troyer and Anna Steinfest will share with you how do you move your product idea forward.  

• If you’re misunderstood, your idea will fail. 
• Practice – make sure you are clear in your thoughts 
• If you’re boring, your idea will fail
• Share your passion 
• If you’re uninspiring, your idea will fail. 
• Explain, in simple terms, how great the idea is to solve or correct the challenge on which everyone is focused 
• What’s at stake if your idea doesn’t reach the right people? Who suffers? What fails? 
• Make sure that everyone listening understands the impact of your idea on others – name who they are 
• Be committed and persuasive