This episode is about the pro's and con's of being an associate/sub-contractor vs having your own clients, pricing, and the power of niching.

Murray Cowell is a man on a mission to support facilitators, trainers, and coaches in developing themselves and their businesses. He has years of real-life experience of running training and facilitation businesses, accidentally created an email marketing business that ran for 10 years and now hosts monthly free learning sessions, coaches and has a membership.

In this conversation, Kirsty and Murray explore the intricacies of running a business as a facilitator and trainer. They discuss the challenges of pricing, the dynamics between associate and direct client work, and the importance of demonstrating value in training programs. The conversation delves into personal experiences, insights on marketing, and strategies for enhancing learning outcomes through blended learning approaches. They discuss the concept of viewing training as an investment rather than a cost, and the significance of niching in the coaching and training industry. Murray shares practical advice for new facilitators, highlighting the importance of leveraging personal networks and building long-term connections.

Navigating the Business of Facilitation

The Associate vs. Direct Client Dilemma - it depends on what you want out of life!

Understanding Pricing Strategies

Demonstrating Value in Training Programs - talk investment vs price or cost

Aligning Training with Strategic Priorities - help clients connect the learning to the bigger organisational picture

The Importance of Niching - what is your unique value that you bring to clients?

Advice for New Facilitators

I invite you to grab a cuppa, join me on the pink seat, and tune in your ears.

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A Facilitator's Journey is the podcast that looks at how you run your business as a facilitator or trainer.

You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.

Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.

Key Links:

Visit the Accelerando website HERE

Connect with Murray on Linkedin HERE

Sign up for the FREE ClientFind membership HERE

Visit the School of Facilitation website HERE

Connect with me on Instagram HERE

Connect with me on Linkedin HERE

[email protected]

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