We sit down with entrepreneur, speaker, author, podcaster and chief evangelist Joe Pulizzi to talk about how “content marketing” has fundamentally changed the way brands are connecting with their customers. What started as a few advocates in big companies has now become an established interdisciplinary strategy embraced by companies of all sizes. We explore how middle market companies are well suited to adopt content marketing strategies because they aren’t burdened with layers of momentum-killing bureaucracy and look at the long-term strategy. Pulizzi also gives us a preview of Content Marketing World 2016, the event he helped build from modest beginnings to a paradigm shifting spectacle that draws more than 3,500 attendees from 60 countries, including representatives from 40 Fortune 100 companies.