The Franchise Manual Podcast

Episode #33 - The Franchise Expo


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My Podner in this episode is Tom Portesy and he's going to talk with us today about how to maximize the return on your investment at a franchise expo, how to avoid the pitfalls, and best practices that will help you represent your brand in the best light.

Time Stamps

Tom Portesy Intro

00:00:27

Segment 1

00:03:41

Get to know Tom Portesy

Segment 2

00:18:22

Topic Segment – The Franchise Expo

Segment 3

01:03:42

Quickdraw Questions

Topics Discussed in this Episode

  • What is a franchise expo
  • Short history of the expo
  • How to manage realistic expectations of an expo
  • Know your objective
  • DOs and DON'Ts at an expo
  • Take advantage of the free training offered by MFV
  • Spend time developing your opening line
  • Know the value of a lead
  • Control how much time you spend with each person
  • Which industries do better at an expo

Tom Portesy

MFV Expositions

[email protected]

https://www.franchiseexpo.com/

Kit Vinson

www.franman.net

[email protected]

214-736-3939 x 101

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The Franchise Manual PodcastBy Kit Vinson

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