To Develop a Strategic Plan.

The biggest buzzword in marketing is in fact not geofence, but STRATEGY!  This week on Down & Digi, we talk about the importance of a strategy-based approach to your marketing efforts.   

Some things to consider when developing your strategic plan:  

1. Start with your goals in mind. From there work backward to develop everything else.  What is it you want your customers to do or accomplish? Once you establish this, then you can sculpt your plan around getting them to that point.   

2. Understand who is buying from you. This is can differ from who listens to you. But understanding your buyer will give you perspective into who they are, where they are, how they engage with your brand, etc. It will also help you understand why they buy from you as opposed to your competition. Once you know this, develop a persona around these buyers, work that persona into your plan, messaging, all of your marketing efforts!  

3. Knowing where your buyer is. Physical location is good, but in a social sense, what social media apps do they use, what are they searching for on the internet, what shows are they watching? If you know where they are, then you can easily ensure you are in front of them.  

4. ALWAYS BE TESTING. Test your message, test your delivery, test your placements, test your tone, test, test test, and never stop testing.  

5. Be flexible. You never know how your product, company, or buyer will evolve, therefore be ready and willing to change when they do.  

Watch the video version: https://youtu.be/l0Yp5rTikk8 

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