As social media coordinator at Bowtech, Inc., Aimee Burnett-Hartwig knows Bowtech inside and out and leverages social media for Bowtech, driving traffic outwards to friends and followers to enhance their Bowtech experience. Bowtech is one of the leading archery manufacturers in the country whose mission is to provide the most advanced archery products and customer service, developed on customer-driven innovation. It is the parent company of industry leading brands including Diamond Archery, Stryker Crossbows, as well as Excalibur crossbows, based out of Kitchener, ON, Canada. Aimee shares the importance of communicating, building relationships, and knowing your gear because the better you know your gear, the more successful you're going to be in the field.

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We have Aimee Burnett-Hartwig, who is the media coordinator at Bowtech. What's a media coordinator? Aimee’s going to tell you all about how she leverages social media for Bowtech. Bowtech is one of the leading archery manufacturers in the country. They picked up and bought Excalibur Crossbow out of Canada. Aimee takes her time and shares with us the importance of communicating, building relationships and knowing your gear. The better you know your gear, the more successful you're going to be in the field.

Listen to the podcast here:

Aimee Burnett-Hartwig Knows Bowtech

We’re going to connect with Aimee Burnett-Hartwig, who is the media coordinator at Bowtech. Aimee, welcome to the show.

Thanks a lot. I’m excited to be here.

It’s great to have an alumni guest. You’ve had a lot of changes: new house, new job. You love hunting more now than you did the last time we talked. What's going on?

Last time we talked, I was still working in television news in Idaho. Since then, I have taken a position as the media coordinator at Bowtech in Eugene. It was a dream job for me because it was such an easy transition from the news industry into the outdoor industry. It’s something that I've wanted for some time and I worked hard to make sure that I have the skills that I needed to get there. Thankfully, it worked out for me.

What do you do? What's your job?

Mostly I run our social media. Bowtech, Inc. is a family of brands. We have Diamond, Excalibur, Stryker and then Bowtech. Also with Bowtech is our Bowtech Women so I'm running about fifteen different social media pages every day. On top of that we have YouTube channels and we're gearing up and working on great set of how-to videos for the Diamond line. We’re going to be instrumental in helping people who are getting started to learn how to adjust their bow on their own and learn more about overall shooting tips and tricks. There's not a lot of information out there for you when you're first getting started. We’re hoping to be a place for people to find good information.

How does that work? I get the social media part. Audience, if you want to get into hunting industry, the easiest pathway that I know of right now is become a social media guru. Aimee, would you agree with that?

The hunting industry is a decade behind it seems like in terms of technology, especially online. If you have the ability and the understanding of how social media works and how dynamic it can be as a marketing tool, which I think a lot of the outdoor industry is now starting to see that this is an enormous tool. We've got to capitalize on this. This is where people are consuming every day. This is where they're going for their news. A lot of them aren’t turning on the evening news anymore. They're getting on Facebook and they're going to their favorite news pages and they're watching videos right from their phone. This is where people are living off basically 24 hours a day. If you can capitalize on that as a business or an industry, you've got a direct link right to your consumers.