StrategyCast

Episode 332: Video Marketing Strategies with Gideon Shalwick of Splasheo


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“Unless you’re a Hollywood producer, don’t get too fancy with your production.”

 

Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real, personalized captions…are what elevate video content to the next level. For Gideon, it is this personal touch that makes for true, authentic engagement.

 

Listen & Learn:
  • Sign-up to get your first four videos FREE by joining Splasheo today! Use this link for this $99 value!
  • The goal of video is three-fold: attention, engagement, and action.
  • Mistakes to avoid when creating a video marketing campaign.
  • Creating a visual in the minds of your audience.
  • Why video content is not about going viral, it’s about relationship building.
  • How to segment your content into smaller pieces of content. 
TO LEARN MORE ABOUT SPLASHEO, CLICK HERE. TO FIND GIDEON SHALWICK ON LINKEDIN, CLICK HERE.
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