Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result?

Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed.

The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner rather than later.

James Pursey is here to help us do just that – James is well-practiced boiling down complex business problems, getting teams aligned and driving the change that is needed in a company. He is the Co-Founder & CEO of Replicate Labs, an organization that helps sales & marketing teams understand their buyers better through utilization of advanced and dynamic buyer personas.

Timeline:00:00 - Intro02:04 - Uncovering Hidden Passions03:39 - From Marketer to AI Innovator06:36 - The Cost of Ineffective Sales Enablement09:24 - Measuring Success: The Downside of Surveys13:18 - Accountability in Sales Training15:24 - Learning to Swim20:44 - No One Wants to Be Sold To Anymore24:19 - Real-Time Relevance: Buyer Personas27:45 - Engaging Clients with New Tools32:19 - Feedback that Transforms33:58 - From Stagnant to Dynamic Personas38:27 - Identifying the Need for Change39:00 - The Window Shopping Phenomenon
Now that you know how to become the best possible you, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
GUEST: James Pursey, Co-Founder & CEO of Replicate Labs

Subscribe to the podcast or write a review 

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Subscribe to the podcast or write a review 

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so