Efficiency. Isn’t that what everyone strives for? Well, the lighting industry is going digital with productivity improving applications. Ben and Paul discuss how they have come up with a way to curate lighting product content - kind of a mix of Spotify/Wayfair/Pinterest for lighting specifiers. Fueled by manufacturers and agents this might be the ticket. Might be time for you to check gosourcery.com. Ben Fischer brings over 7 years of partner level experience in the lighting industry and has a strong, entrepreneurial mindset with a vision for strategic growth and innovation. Paul Hudson brings over 20 years of lighting experience and strong relationship-building skills with clients and manufacturers.