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Episode 34 – Cees Leeuwis
Do traditional extension methods still work? On Episode 34 of The Extensionists, hosts Jay Whetter and Toban Dyck meet with Cees Leeuwis, professor of collaborative research, communication and change at the Knowledge Technology and Innovation Group at Wageningen University, to examine traditional extension models and opportunities for system changes.
They discuss the transition from traditional, one-way "knowledge transfer" to a collaborative "two-way street" approach. Cees explores the evolution of the Dutch term for extension, voorlichting, which literally means "holding a light in front of someone". He argues this paternalistic model—where scientists are in the light and farmers are in the dark—is outdated and often fails to produce relevant results.
The discussion also dives into the current agricultural landscape in the Netherlands, specifically the impact of strict nitrogen regulations and the shift toward privatized extension services. Cees highlights the urgent need for "process facilitators" to repair damaged relationships between the government and producers.
Thank you to our episode sponsor, Manitoba Pulse & Soybean Growers.
Website: https://theextensionists.com
X: https://x.com/thextensionists
LinkedIn: https://www.linkedin.com/company/104093329/
Facebook: https://www.facebook.com/profile.php?id=61563563092114
Instagram: https://www.instagram.com/theextensionists/
YouTube: https://www.youtube.com/@TheExtensionists
TikTok: https://www.tiktok.com/@theextensionists
Bluesky: https://bsky.app/profile/theextensionists.bsky.social
The Extensionists - Conversations with Great Thinkers in Agriculture is a Burr Forest Group production with new episodes airing every other week on Tuesdays. Hosts Toban Dyck and Jay Whetter have in-depth conversations with industry experts, researchers, innovators, and farmers about the latest developments in agriculture and their implications. With a focus on making complex agricultural topics accessible and engaging, The Extensionists bridges the gap between research and farming by connecting the agricultural community to great ideas and thinkers.
The Extensionists is produced and edited by Abby Wall, researched by Ashley Robinson, marketed by Michelle McMullen, and designed by Michelle Houlden.
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By Burr Forest GroupDo traditional extension methods still work? On Episode 34 of The Extensionists, hosts Jay Whetter and Toban Dyck meet with Cees Leeuwis, professor of collaborative research, communication and change at the Knowledge Technology and Innovation Group at Wageningen University, to examine traditional extension models and opportunities for system changes.
They discuss the transition from traditional, one-way "knowledge transfer" to a collaborative "two-way street" approach. Cees explores the evolution of the Dutch term for extension, voorlichting, which literally means "holding a light in front of someone". He argues this paternalistic model—where scientists are in the light and farmers are in the dark—is outdated and often fails to produce relevant results.
The discussion also dives into the current agricultural landscape in the Netherlands, specifically the impact of strict nitrogen regulations and the shift toward privatized extension services. Cees highlights the urgent need for "process facilitators" to repair damaged relationships between the government and producers.
Thank you to our episode sponsor, Manitoba Pulse & Soybean Growers.
Website: https://theextensionists.com
X: https://x.com/thextensionists
LinkedIn: https://www.linkedin.com/company/104093329/
Facebook: https://www.facebook.com/profile.php?id=61563563092114
Instagram: https://www.instagram.com/theextensionists/
YouTube: https://www.youtube.com/@TheExtensionists
TikTok: https://www.tiktok.com/@theextensionists
Bluesky: https://bsky.app/profile/theextensionists.bsky.social
The Extensionists - Conversations with Great Thinkers in Agriculture is a Burr Forest Group production with new episodes airing every other week on Tuesdays. Hosts Toban Dyck and Jay Whetter have in-depth conversations with industry experts, researchers, innovators, and farmers about the latest developments in agriculture and their implications. With a focus on making complex agricultural topics accessible and engaging, The Extensionists bridges the gap between research and farming by connecting the agricultural community to great ideas and thinkers.
The Extensionists is produced and edited by Abby Wall, researched by Ashley Robinson, marketed by Michelle McMullen, and designed by Michelle Houlden.