Having a clear go-to-market strategy is crucial for B2B sellers. It creates alignment. It helps to optimize your buyers experience. But in today’s environment, you must find ways to make your go-to-market initiatives stand out because buyers are flooded, bombarded even, with mass amounts of information. It’s estimated that people are exposed to between six thousand to ten thousand ads every single day. So, in this sea of information and constant tug of war for attention, how can you capture your buyers’ attention and how can you continually nurture your buyers with go-to-market initiatives that stand out?