We got a new Bond theme song this week...sort of. The new title track for "First Light" was released (along with the last significant marketing push for the game) literally hours after the CinemaCon Amazon MGM presentation. Coincidence or deliberate? I'll debate the theory tonight and give you my impressions on the new song. In addition, I'll discuss how the strategy behind IOI Interactive's debut of "First Light" should be something that the film folks are paying significant attention to. Listen and learn.