On this episode of Eco Echo, host Nil Kıran sits down with Lara Kilislioğlu to explore one of the most pressing ethical dilemmas in modern consumer culture— can a brand truly call itself sustainable if it still tests on animals? Together, they unpack the contradictions between eco-friendly branding and animal testing, the rise of AI-powered lab alternatives, and the growing demand for transparency in the beauty and pharmaceutical industries.From Harvard’s organ-on-a-chip innovations to EU regulatory reforms and Gen Z–driven activism, Nil and Lara examine how science, compassion, and consumer power are reshaping what it means to be ethical in the 21st century.Tune in for an honest and thought-provoking discussion that challenges both brands and buyers to rethink what “cruelty-free” really means — and why the future of sustainability must also be humane.