This special release of our series features Diane Knutson, a regional dark sky advocate / business owner turned Dark Sky International Board President. In this episode Greg Ehrich and Michael attempt to disentangle the need for jargon as a sales gimmick and the hurdle of hurdles jargon puts in the way of advocates and educators. Whether we end up calling what we do Night Sky Protection, Night Time Restoration or just Flipping the Switch the value of darkness at night continues to be there for the world to rediscover.