What channel(s) are you broadcasting on? Years ago, we were happy with 3 TV channels, 10 radio stations, and a couple of newspapers.  TV has become on-demand cable, Radio = podcasts, News = blogs. With millions of choices, how do you create a channel that people will WANT to pay attention to? (Hint: It's Not About You!)

* Why Broadcast? If people have too many choices they get confused. They're relying on those they Know, Like & Trust. Your original thoughts and content need a platform and be distributed to effect change.

* What's The Goal? Everything has to be sold... religion, politics, products, or services. In some way, you're are trying to rally like minds who believe that what you're selling is right for them. Then you have to get them to pay for it or donate to the cause.

* Who Cares? That's the $64,000 question... people are looking for solutions to their problems. People are searching Google or asking Alexa, "How do I..." and your channel(s) has to answer those questions.

In this podcast, I will discuss these three topics and what you can do to broadcast on the right channels, and get your audience engaged!