In this episode, Dr. Sharon Spano speaks with Aurora Winter, a media coach, ghostwriter, and award-winning author of Turn Words into Wealth. Aurora shares her expertise on using storytelling, neuroscience, and communication strategies to help leaders, entrepreneurs, and family business owners amplify their influence, impact, and income. She introduces the Spoken Author Method, a breakthrough approach that helps clients write books and clarify their messaging through speaking rather than traditional writing.

Aurora also explains the neuroscience behind effective communication and how leaders can structure their messaging to engage the brain’s three levels: the reptilian brain, social brain, and cerebral cortex.

What You’ll Learn in This Episode:

• Why storytelling increases the value of products, services, and personal brands by up to 27 times
  
  
• The neuroscience of communication and how to engage your audience’s brain at every level
  
  
• How to craft a million-dollar message that attracts ideal clients and opportunities
  
  
• The Spoken Author Method: how to write and publish a book by speaking instead of writing
  
  
• The benefits of self-publishing vs. traditional publishing for business leaders
  
  
• How a dentist client quadrupled their business using a book and messaging strategy
  
  
• Tips on building know, like, and trust through personal stories and credibility markers
  
  
• How a book serves as a legacy and a business growth tool
  
  
• The seven proven business models to monetize a book beyond direct sales
  
  
• How to leverage Amazon as the world’s third-largest search engine for experts and authors

Transcript: Here

Additional Resources:

Website: aurorawinter.com/

LinkedIn: https://www.linkedin.com/in/aurorawinter/

Same Page Publishing: https://samepagepublishing.com/

Turn Words Into Wealth: https://www.amazon.com/Turn-Words-Into-Wealth-Blueprint-ebook/dp/B08VNMZDBN

Marketing Fastrack: https://www.amazon.com/gp/product/B08Y7Y93HJ/

ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i1

Sharon Spano:

Website: sharonspano.com

Facebook: facebook.com/SharonSpanoPHD

Instagram: instagram.com/drsharonspano/

LinkedIn: linkedin.com/in/sharonspano/

Book: thetimemoneybook.com

Contact: [email protected]

Substack: substack.com/@drsharon

The Other Side of Potential Podcast: sharonspano.com/podcast/