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0:00 - Intro 3:56 - How Faisal Heard of Liftdex 9:20 - Growing Up in an Elite Boys School 15:30 - Dad Moving to Dubai 21:00 - The Start of Liftdex 24:17 - Coming Up with the Liftdex Name 32:00 - How Lockdown Transformed my Business 43:00 - Pivoting to B2B 49:00 - Changing My Training Style 52:40 - Pricing Our Equipment 58:00 - The Middle East Consumer Market