The regular thunder::cast crew is joined by thunder::tech’s Senior Director of Development Department, Bruce Williams, to discuss his recent blog post entitled “How to Get the Most Out of Your CRM.” Bruce outlines some useful tips for anyone considering investing in a customer relationship management (CRM) system or those who already have one up and running. Businesses big and small can maximize their investment and benefit greatly from a CRM to increase leads, boost closing rates and deliver superior customer service. A CRM is a unanimous purchase for most operations, so you should make every effort to get the entire team on board with your CRM and ensure that it’s customized to suit the needs of everyone from the legacy sales force to brand new customer service reps. You don’t want to miss this conversation covering CRM, ROI and other exciting TLAs (three-letter acronyms).